Posted by admin on Apr 12, 2010 in
marketing
Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
Read more... (402 words, estimated 1:36 mins reading time)
Tags: Algorithms, business, Engine, Internet, Just, marketing, Search
Posted by admin on Apr 10, 2010 in
marketing
These few important affiliate marketing tips will help you choose the best affiliate program for your unique needs.
So, how do you go about choosing the right affiliate marketing program? Well, there are a number of considerations when looking at different programs.
Besides the product itself and the company you’ll be representing (make sure you do your homework here), one of the primary considerations will be the type of performance base your program rewards you by.
Programs will pay per click for ads that you place for products and or services; pay per lead, in which cast a prospect simply fills out a short information form; and still others pay a percentage per sale.
It will be up to you to look at how your efforts will be rewarded and to also check into how other affiliates rate each program. Some programs require that you have a website in place with a minimum amount of daily web traffic to promote their product and others not so much.
When making your decisions, keep in mind that it’s easier to get a click than it is to get someone to fill out a form; which is in turn easier than helping someone make a purchase. Depending on your audience and how well a program can be expected to perform, make your selections accordingly.
Read more... (303 words, estimated 1:13 mins reading time)
Tags: Affiliate, marketing, Sucess, Tips
Posted by admin on Apr 5, 2010 in
marketing
Whether you’re starting a new business or attempting to grow an existing one, it’s easy to spin your wheels when it comes to effective marketing. Often times, business owners will try to make a big splash by running a large ad in a local newspaper or a television commercial during the most expensive time slot. While these will probably be seen, they probably won’t have much impact because there is often no repetition. The business owner runs them once (or a few times) and then simply stops with the conclusion that advertising doesn’t work. In order to achieve results from any form of advertising, you need repetition of your message. This has always been true, but it’s even more important with the number of marketing messages that today’s consumers are presented each day.
If you’re ready to start marketing your business, begin with the basic building blocks to form your foundation and grow from there.
Network — many networking events can be found in just about any city or town. If you, like most business owners, are short on time, focus on the ones that are during the evening hours. In many cases, these events are free, so the only cost is your time. Networking is a great way to make face to face contact with prospects without the distractions you would normally face during the work day. All you need is a handful of business cards, a winning smile and a great attitude. Read more... (481 words, estimated 1:55 mins reading time)
Tags: Blocks, Building, Effective, marketing
Posted by admin on Apr 3, 2010 in
marketing
These are the all around best network marketing tips for success. This check list will not only provide you with a recipe for success with network marketing but success in anything you choose to apply the method to.
Iâd say thatâs pretty powerful stuff ehâ¦?
What many people seem to have trouble grasping is the fact that success it self, be it with business, sports or even academics, has the very same formula. Basically, if you know what it takes to be successful at one thing, you can often apply the very same approach in a different context and duplicate that same kind of success for yourself over and over again.
Network Marketing Tips #1:
This first tip for success is also one of the most difficult to master. Time management may sound like a simple thing, but thatâs far from the truth of things.
Ask yourself,â how do I spend my average day?â How many hours do you spend working, sleeping, eating, traveling between places, etc.? There are only so many hours in a day. If you work 8 hours, and get 8 hours of sleep, you only have 8 more left to do everything else.
The point I hope to make here is that your time is extremely valuable. The average American watches 4 or more hours of television a day. That 4 hours a day, equals a 28 hours a week that could be spent building your success. Read more... (486 words, estimated 1:57 mins reading time)
Tags: Guaranteed, marketing, Network, Success, Tips
Posted by admin on Apr 1, 2010 in
marketing
Before you rush out to have 50,000 brochures printed and all of your company vehicles wrapped in vinyl, you need to take a minute to ensure that your marketing materials are going to deliver the results you are looking for. While achieving maximum results is probably something that you wonât be able to do without the help of an experienced marketing professional, there are several things that you can to improve your own results.
Have your marketing materials professionally designed. Even though you and your family and friends may love the new brochure that you designed in Microsoft Word, chances are that it is not going to be as effective as a brochure from a professional graphic designer . As a result your return on investment will be lower.
Have your printed marketing materials produced in full color. Full color printing has been shown to significantly increase response rates compared to any other combination of colors and can be surprisingly affordable for even the smallest of businesses. Another benefit is that it makes your company appear larger and more established while improving your credibility.
Include a call to action in all of your marketing materials. The most beautifully designed brochure will deliver poor results if it doesnât clearly tell your prospect what they need to do. Do you want them to call you? To visit your web site? To send you something? Tell them exactly what you want and when you want it and your results will improve dramatically. Read more... (368 words, estimated 1:28 mins reading time)
Tags: From, GETTING, marketing, Materials, Most