Posted by admin on Apr 12, 2010 in
marketing
Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
Read more... (402 words, estimated 1:36 mins reading time)
Tags: Algorithms, business, Engine, Internet, Just, marketing, Search
Posted by admin on Jan 25, 2010 in
Business Online How to start a free internet business online!
There are 2 types of sites that you can create to make money online.
1. Content Site.
2. Minisite.
Some gurus will recommend you to go through the route of a content site while others will sing the praises of a minisite.
You need to realize that these gurus recommend that you create a minisite or a content site based on their experience with the system they have chosen to make money online.
You have to test what works best for you and then make your decision as to which system you want to go with the content site or a minisite route.
Starting a free internet business online is easy once you know how to get around creating your own profitable empire.
If you are a newbie let me give you some suggestions. Before that let me tell you what is a content site and what is a minisite.
1. Content Site – This is a site which is filled up with HUGE content that might go to hundreds and in some cases thousands of pages focussed in a particular niche.
The main purpose for which these content sites are created is to drive traffic from search engines as they love sites with huge content focussed in a particular niche.
Read more... (609 words, estimated 2:26 mins reading time)
Tags: business, Content, Expert, Free, Internet, Minisite, Online, Site, Start
Posted by admin on Jan 15, 2010 in
Business Online There are practical and even motivational reasons to market when you are seeking to establish a business online.
In this article let’s take a look at some of the motivational reasons.
First of all, let’s break down a very specific wall that is generally erected when someone who is not comfortable with marketing objects to the idea that they need to promote a business.
That wall is in many ways a reverse sense of pride. A wall is erected because they believe that if they show enthusiasm for what they are doing it will draw undue attention to themselves.
I can hear you asking yourself how being humble is a sign of pride.
The quick answer is that some people who do not want to market their business take ‘pride’ in the fact that they are humble. That may sound odd, but humility in this case can actually be a source of pride.
When you get married do you want others to know about it or do you self-consciously hide your ring finger? You let others know and you show the rock.
When a child is born into your family do you want to tell others about the birth or is it something to be quiet about? You tell others with happiness, photos and a diaper bag. Read more... (550 words, estimated 2:12 mins reading time)
Tags: business, Factor, Internet, Online, Pride, Shifty
Posted by admin on Jan 12, 2010 in
Business Online Developing a business online provides the potential for a dynamic that is available only minimally in traditional brick and mortar counterparts. The potential I’m talking about is networking.
In a more traditional business environment you may be tied more closely to the day-to-day operations of the facility and face-to-face encounters with customers. Networking might happen in an after hours setting or by phone, but is hard to manage in the same terms as is possible in an online environment.
Because of the immediacy available online a business owner can conduct business utilizing autoresponders for order confirmation and automated software for label printing. The business owner does not necessarily need to be physically present for transactions to take place. This frees up time for marketing endeavors.
In an online environment there may actually be more marketing skills available than traditional brick and mortar stores.
One of those skills is the development of a network. A few clicks can help you locate peripheral businesses that may be inclined to assist you in a mutually agreeable link exchange or simply as a courtesy. Friendships can be developed and expanded networks enacted.
Remember an online business is a globally available business so reaching out to someone in another business could mean a business down the road or in another country.
The back links that are derived from the simple act of business networking can provide an enormous boost in search engine rankings. Read more... (531 words, estimated 2:07 mins reading time)
Tags: business, Internet, Online, Working
Posted by admin on Jan 11, 2010 in
Business Online Is it only those man and women who grow up in prosperous homes that can pursue the dream of owning their own business? Is it true that the young are the only ones equipped to deal in an online environment? Is nationality an indicator of candidacy for ecommerce?
No, no and no!
There was a time when successful businesses were often developed and operated by those who came from families of wealth. There was a time when youth was necessary to fully build a thriving business worthy of a legacy. There was a time when gender, social class and ethnicity were all important indicators of the probability of success in business.
Those rules do not apply to online business.
The world of online ecommerce is subjected to a different filter. Many of these businesses are being developed by men and women in their fifties and sixties who have always wanted to develop a dream job and found the Internet the perfect ‘vision’ vehicle.
There really only seems to be one predominant prejudice in online business – “Can you deliver what you promise?” If you can’t then you could be young, rich and a part of a nationality you believe to be acceptable and still lack a stable bottom line.
The truth is the Internet facilitates business online because they are product driven in an environment that acknowledges a consumer centric mentality. Websites are developed using knowledge-based content that consumers expect and price structures are fair and competitive. Read more... (520 words, estimated 2:05 mins reading time)
Tags: business, Equal, Internet, Online, Opportunity