Top 5: Innovative Brand Logo Designs
A brand’s logo is possibly the most defining aspect of the brand itself. We have come to equate a single logo with an entire brand’s mission and purpose. Graphic designers call making logos “visual identity” projects, because they are essentially creating the identity of the brand and the people behind it. There are some obvious examples that are always circulating—Nike’s “Swoosh” can also represent a check mark for “Just Do It”—there are many others that deserve recognition. Another example is Google, known for their clever logo illustrations on holidays and important events in history. In this week’s top five, we’re exploring some of our favorite innovative and creative logos.
1. Big 10 Conference
The Big 10 conference has some of the most recognizable team names in college sports. It is no wonder that their logo is recognizable as well. At first, it may seem like your typical block lettering. Upon closer look, you can see the number 11 in between the “T,” to represent that there are actually 11 teams in the conference, despite its name. This technique uses the negative space to provide a bigger meaning.
2. Pepsi
Pepsi’s recent rebranding efforts have brought about mixed feelings from the public. With a 27 page in-depth report about the thought process behind the new logo, it still isn’t getting much praise. Still, there is one aspect that shouldn’t be overlooked—the sphere. If you study it closely among all the different Pepsi beverages, the sphere is actually different on each one. The reason? They’re supposed to be subtle hints at emoticons. Smiling and laughing, the spheres represent emotions, perhaps emotions that are meant to be evoked while drinking a Pepsi product? We’re not sure, but they still deserve some credit for such an innovative idea.